Why is fashion a factor that is improvingly regularly analyzed regards choices of different consumers these days?

More and more people at present tend to be keen on taking so-called fashion into consideration in terms of their moves in the topic of clothing. Nonetheless, we should also realize that although this term mostly refers to clothes, it is also pretty popular for example in the topic of interior design. It is proved by the fact that, firstly, one of the most common aspect concerning evaluating people as well as various other things contemporarily is connected with their popularity.