Ever wondered about the mystery of sneakers’ success?

For the last few seasons, sneakers were very famous. Guys all over the word were wearing sport shoes not only for a gym, but as a accessory for an their everyday outfit. Women wear nike sneakers both with casual clothes and elegant outfits. Moreover, you can be more than sure that during the next months sneakers still would be really trendy. I personally am convinced, that sneakers will remain fashionable for a minimum two or three.


Autor: Masaru Kamikura
Źródło: http://www.flickr.com

Why those type of shoes are so very attractive? What is the mystery of such a success?Answer may seem to be pretty simple – sneakers ((learn more)) became so fashionable, that everyone wanted to own at least 1 pair of these shoes. But at the same time we can’t pretend that this trend arised only out of the need of comfort. It was mostly an effect of cooperation between firms which produce sneakers and fashion designers.

As they were those people that create fashion, they made us believe that sneakers will look good with any type of outfit. And they were obiously right! We might see sneakers even in the fashion show of such remarkable brand as Chanel. Karl Lagerfeld has contributed to the collection by introducing sport shoes together with feminine dresses. Certainly, it is not the only case of sneakers present on global catwalks. But this one seems to be the best example – if even Chanel has sport shoes in its collections, other designers have no choice but to follow.

Nevertheless, this is not the only way in which sport brands promote their sneakers. Many of them choose famous actors or sportsmen, to wear and promote their brand.However, there is interesting exception. You presumably already heard new balance sneakers (explore here). They are greatly popular because its modern designs as well asl genius colours’ combination. Autor:


Autor: fuseboxradio
Źródło: http://www.flickr.com

This brand managed to be greatly successful without paying any stars to promote their shoes. Those money, instead of being spent on promotion, are being used for another research and development. As a result of that, new balance sneakers have highly high quality as well as guarantee amazing comfort for feet. Probably this is the main reason that explains why the brand has many loyal buyers and fans, even though the company doesn’t use extensive advertising.


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