Fashion – growing importance of mass medias in influencing the requirements and preferences of miscellaneous end-users

Contemporarily a lot of people have access to wide variety of medias. Here there is not only talk about TV, but even more about the Web and inter alia social medias such as Facebook or Twitter, as they have even more users than television.


The most important fact referred to this medias is that they have considerable influence regards influencing the way people think about diverse facts or commodities. It is implied by the fact that every time we’re in front of the computer or screen of a TV a variety of advertisements are shown. Their most crucial attribute is connected with their aim, which is to show commodities in as positive light as possible. However, this doesn’t prove that every little ad is harmful and should be omitted. In order to avoid its harmful influence, we should think on our own and evaluate various aspects on our own. This is pretty important attribute concerning fashion industry. It is indicated by the fact that above all in this area our preferences are influenced heavily by what is nowadays most regularly shown in diverse medias.

That’s the reason why, we are recommended to remember that in case of

fashion even though the products have some influential attributes that are likely to convince the clients to purchasing them, we need to also keep in mind that substantial role is played by advertisement provided by diverse medias. It is indicated by the fact that people would like to get commodities that are shown on most important exhibitions on Earth. However, here we ought to ask ourselves whether a product that is widely advertised meets our requirements in diverse areas.

Taking everything into consideration, concerning fashion industry and most influential trends in this field, we ought to be aware of the fact that there is an improving influence of mass medias that play a really important role in creating the preferences of diverse clients. That’s the reason why, we ought to also keep in mind that we ought to learn to think independently, so that we would decide for various fashions that are referred to our needs in diverse areas.

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